Introduction to Search Engine Optimisation

SEOAcronym for “Search Engine Optimisation.” This is the process of editing a web site’s content and code in order to improve visibility within one or more search engines. When this term is used to describe an individual, it stands for “Search Engine Optimiser” or one who performs SEO.



A Professional Search Engine Optimisation (SEO) Service


Using search engines, visitors can find sites in a variety of ways: via paid-for advertisements in the search engine results pages (SERP’S), via third parties who are listed in the search engines, or via “organic” listings. SEO is primarily concerned with improving the visibility of a site in the organic search results.


Determining Factors for Search Engine Optimisation


Each search engine places emphasis on different factors such as the design and layout, keyword density and the number of relevant sites linking to and from a website. Search engines are always changing their ranking algorithms in order to index the most relevant sites in the search term.

XIB Group SEO Expert Search Engine Optimisation Services


SEO Expert services from XIB Group Search Engine Optimisation experts will increase your company website rankings and traffic.

This SEO Service is the key to improving your web site so that it will come up on the first page of the SERP (search engine results page).

We will write the meta tags for your page. (Meta Tags are the instructions for the search engine spiders (Robots). We will in some cases recode your site according to web standards, a set of guidelines put in place by the World Wide Web Consortium (W3C). One of the important recommendations of web standards when creating a web page is to remove from the html file any code that describes the web page’s appearance (fonts, colors, layout) and have all this presentational data in a separate file, known as a Cascading Style Sheet, or CSS.

Coding WebPages according to web standards allows search engine spiders to access the content (words) on the page without having to filter through the mess of bloated, typically table based layout code. Html tables were once the only solution for complex web page layouts, but are now obsolete. Visually, a web page coded with CSS positioning will look identical (if desired) to a page coded using table layouts, but the benefits of the CSS layout include smaller file sizes (usually 50% smaller), faster loading pages, a much easier and less costly to maintain website, and most importantly, from an SEO point of view, trims the html file down to content and semantically appropriate tags only.

Remember that the search engines are all based on words, and its our company’s job to put the right words in the right places, so that the search engine may index your website under the right keywords or key phrases. Our SEO Service will also give you suggestions on modifications to your text (SEO Copywriting) and graphics that will also optimize the site. Sometimes your system of navigation may be working against optimum search engine results. We will alert you to any design problems and suggest solutions. Web standards play a key role these days. When the changes are in place then we will begin search engine submission. Remember that search engines handle 90% of the Internet’s searches every day.



ROI



SEO services from XIB Group Search Engine Optimisation experts will increase your company website rankings and traffic. We use an advanced search engine optimisation technique that is proven to work. Our SEO services are safe and cost effective, building your corporate image, internet exposure and clients while creating a tremendous ROI.

Optimisation, Internet Marketing, Web-Site Promotion Services

The ranking methods of Google, Yahoo and BING change every three months, so our SEO Firm will offer you monthly maintenance packages to make sure you stay up on top even though the search engine algorithms change. There are very few SEO companies and SEO experts that are well rounded and understand the importance of bringing link building and SEO services together in their client campaigns. Some focus on search engine optimisation  (SEO) while some will build you high page rank, but very few will get you results! Many companies also use outdated methods that no longer work with any search engine that is link focused. At XIB Group SEO we have taken our SEO (Search Engine Optimisation ) company to the top of Google for many of our targeted keywords in a short time. We have combined link building and SEO together to get fast results that would normally take SEO companies much longer to achieve.


Proven Search Engine Optimisation Specialist


The internet industry is full of self proclaimed search engine optimisation specialists. The hard part is to find a specialist who truly has the in expertise to make a difference. We have a proven track record of success. Every client our specialists have ever worked with is on the first page of the search engines. We will show you hundreds of web sites we have worked on and you shall see them in the top positions. Proof is in the pudding we say, and we can back it up. XIB Group SEO Experts is search engine optimisation specialists that offers a wide spectrum of Internet Marketing solutions.

As a search engine optimisation specialist, our firm is all about getting top rankings on Google, Yahoo and BING. To make major money on the web, you have to get free traffic through search engine optimisation. A good search engine optimisation specialist will use all of the researched keyword phrases by creating individual pages for each on your site. The Specialist will create proper SEO Copywriting text for each of the keyword phrases. If you fail to take this approach, you will be missing out on the massive traffic available on the web.



Google Search Engine Optimisation


Our Google consultants specialises in search engine optimisation  (SEO) for the Google search engine. Because Google is the most widely used internet search engine the commercial importance of achieving a good page rank on Google is our goal.



Offer to make your a SEO report


We will review your website and provide an analysis of the following:

  • A technical overview of the strengths and weaknesses of your website
  • Factors that are preventing top rankings
  • An analysis of your website rankings in the top search engines
  • A market analysis consisting of the Search Engine Positioning of your competitors
  • A detailed report consisting of realistic opportunities for organic positioning
  • Keyword use in document title
  • Keyword use in outbound links
  • Global popularity report of your website
  • Keyword use in meta tags
  • Keyword use in the content of your website
  • HTML validation of pages to W3C standards
  • Keyword use in headline and highlighted texts
  • Search engine compatibility and details
  • Keyword use in image ALT attributes
  • Keyword density

SEO Packages and Pricing

Each SEO campaign is unique and pricing will vary depending on many factors such as the competitiveness of the industry, website history, size and scope of the project, and goals and objectives. Our SEO packages start at $1,000 per month with a six month minimum term. Exceptions can be made depending on other services provided.



2009 Forbes Ad Effectiveness Survey highlights:


  • The tools seen as most effective for generating conversions were SEO (48%), email and e-newsletter marketing (46%), and pay-per-click/search marketing (32%).
  • SEO and Email and e-newsletter marketing are by far the most popular method of digital marketing among respondents, used by three-quarters.
  • Respondents appreciate the halo effect that a website or publication can have on their brand; 43% said that sponsoring a website, page or digital publication is the most effective digital tool when it comes to affecting brand perceptions.
  • 87% measure results of their digital campaigns in some way, the most popular being benchmarking against goals set prior to the campaign.
  • The success of digital marketing appears to be measured by physical action, with impact to the bottom line being far and away the most important factor in determining success.
  • In the coming six months, respondents expect that ad networks will see the biggest declines in allocation of marketing spend; viral marketing and SEO will likely see the biggest increases. Behavioral Targeting is the category that is least likely to see any changes in spends.


SEM

Search engine Marketing is one of the most important long term investments you can make for the future of your brand. XIB Group is one of the most reputable SEM companies around. Our SEM team has decades of combined experience and we use this to promote your website by increasing the visibility in search engine result pages (SERPs).  Search Engine Marketing (SEM) methods include: search engine optimisation (SEO), paid placement (PPC), contextual advertising, digital asset optimisation, and paid inclusion.  .

We apply best practices and stay on top of all the latest guideline updates

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SMO

Social media is one of the fastest growing online strategies for companies to enhance marketing, PR, and customer interaction. Most companies still do not utilize the power of the social web to stay in touch with current and potential clients. Our dedicated team of social media experts can offer training and consulting or manage your entire social media account.

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PPC

PPC advertising is a great way to increase immediate traffic to your website. When properly managed and with sound strategies, PPC will produce a very positive ROI. XIB Group performs in-depth competitor analysis and industry research for each client. Using that information along with powerful bid management tools, we ensure that your campaign will drive greater volumes of qualified traffic.

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